Paul Potratz, owner of Potratz Partners Advertising in Schenectady spoke about “The Power of Branding” at the May BizLab-Clarkson Lunchtime Entrepreneurship Luncheon. Potratz Partners Advertising is a brand experience & engagemenet agency. It works with companies in integrating digital marketing with traditional marketing to achieve high levels of customer engagement and brand awareness. He develops personalized marketing campaigns that are consistent across all media platforms and have lasting effect.
The firm was a key member of the New York BizLab’s Dream Team Marketing Initiative. Last Year, the BizLab brought together members from three marketing and public relations firms to work on a campaign for the greater good, a cause to raise funds for school backpack programs.
Potratz described the formation of his video approach to attract clients.
The next BizLab-Clarkson Lunchtime Entrepreneurship Luncheon will be at noon on June 21st.